CASE STUDIES

Built in the marketplace. Proven in the numbers.

Behind every result is a different business, challenge and strategy. What remains consistent is the operating discipline behind the execution.

FOOTWEAR

From $5M to $150M.

The Challenge

When Navigas took over HEYDUDE’s Amazon business, best sellers were routinely out of stock, account health needed attention, listings lacked keyword and creative optimization, advertising structure was weak and unauthorized resellers complicated the marketplace.

What Navigas Did

Navigas effectively became HEYDUDE’s Amazon team. We rebuilt the operation from the ground up, created new on-Amazon and off-Amazon processes, improved inventory availability, addressed account health, cleaned up the reseller landscape, optimized the catalog and launched a substantially more sophisticated advertising program.

$5M → $150MAnnual marketplace sales
$20M+Annual advertising budget deployed
9% ACOSAdvertising efficiency achieved
12x ROASAdvertising return
30,000+Listings optimized
3International marketplaces launched

FOOTWEAR

350% growth without sacrificing channel economics.

The Challenge

Navigas stepped into BEARPAW during Q4 with an Amazon business suffering from significant neglect. The marketplace presence required a comprehensive reset across catalog, advertising, brand protection and reseller management.

What Navigas Did

We rebuilt BEARPAW’s Amazon presence while maintaining a fully FBM catalog because product dimensions made that the more profitable fulfillment model. We revamped the marketplace presence, restructured advertising, cleaned up unauthorized resellers and strengthened Brand Registry protections during the most critical selling period of the year.

+350%YoY sales growth within 12 months
100% FBMGrowth while preserving fulfillment economics
35% → 25%ACOS improvement
4x → 7xROAS improvement

HEADWEAR

Turning an underperforming marketplace into a growth channel.

The Challenge

Love Your Melon had built a compelling brand and direct-to-consumer business, but its Amazon presence was not reflecting the breadth or strength of the brand’s product offering.

What Navigas Did

Navigas performed an A-to-Z marketplace reset. We cleaned up the account, expanded the assortment, launched new products, used Vine, introduced a more aggressive PPC strategy designed around seasonality and brought licensed products into the Amazon channel.

+50%Marketplace sales growth
+125%Organic sales growth
90 DaysNew advertising strategy deployed
ExpandedNew, licensed and seasonal assortment

WELLNESS

A complete marketplace turnaround.

The Challenge

When Navigas stepped in, MiHigh was generating low-six-figure marketplace revenue and had substantial untapped potential.

What Navigas Did

This was not a campaign optimization project. It was a complete turnaround. Navigas repositioned the marketplace business, introduced new products and helped execute a broader rebrand as MiHigh was combined with Gravity Blankets.

+6,710%U.S. sales growth within 90 days
90 DaysTransformational marketplace growth
New LaunchesExpanded product opportunity
RebrandMarketplace repositioning executed

KITCHEN & OUTDOOR ACCESSORIES

Taking a marketplace business out of maintenance mode.

The Challenge

AccuSharp had been operating largely in maintenance mode for years. The products were established, but listings, creative, storefront, advertising and strategic insights had fallen behind the opportunity.

What Navigas Did

We optimized listings, rebuilt creative, refreshed the Amazon Storefront, introduced a new approach to PPC, launched new products and brought deeper marketplace analysis into the business.

#10 → Top 3Organic ranking on hero SKUs
+32%YoY sales growth within 90 days
-90%Reduction in stockouts
+40%Peak-season growth pacing

HOME FRAGRANCE · 1P TO 3P TRANSITION

Taking control of the marketplace business.

The Situation

Homesick had built a high seven-figure Amazon business through Vendor Central, but the 1P model was losing momentum. Purchase orders were becoming smaller, MAP violations created pricing pressure, chargebacks weighed on economics, margins were eroding and launching new products through 1P had become increasingly difficult.

The brand wanted greater control over pricing, inventory, profitability and the pace of new product launches.

What Navigas Did

Navigas executed the transition transparently and within Amazon policies and guidelines. We built the Seller Central operation, transitioned the catalog and inventory, maintained Brand Registry continuity, preserved the marketplace history and reviews associated with the products, restructured advertising and established FBA replenishment and operating processes for the new 3P model.

The objective was not simply to change accounts. It was to preserve the marketplace equity Homesick had already built while giving the brand more control over its own commercial decisions.

1P → 3PSuccessful transition from Vendor Central to Seller Central
Higher ControlGreater ownership of pricing, inventory and marketplace economics
Higher Recognized RevenueImproved revenue recognition under the 3P model
Faster LaunchesNew products no longer dependent on Vendor purchase order decisions

THE BIGGER PICTURE

Different brands. Different challenges. The same operating discipline.

Marketplace growth rarely comes from a single lever. Advertising, inventory, catalog, content, fulfillment, pricing and operations all influence performance. Navigas brings those disciplines together under one accountable marketplace team.

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