MARKETPLACE ADVERTISING

Advertising works better when you control more than advertising.

Marketplace advertising performs best when media strategy is connected to inventory, pricing, catalog quality, profitability and the broader commercial plan.

RETAIL MEDIA

Built for profitable marketplace growth.

Advertising should support business objectives, not simply generate clicks. Navigas develops media strategies that align with inventory, catalog quality, pricing, profitability and long-term marketplace growth.

01

Amazon PPC

Sponsored Products, Sponsored Brands and Sponsored Display aligned to the product and commercial strategy.

02

Amazon DSP

Audience and full-funnel media strategies designed around incremental growth and business objectives.

03

Amazon Marketing Cloud

Measurement and audience intelligence that help inform better retail media decisions.

04

Retail Media Strategy

Budget allocation, launches, promotions and channel planning connected to the wider marketplace business.

05

Measurement

ACOS and ROAS in context with TACOS, organic growth, contribution economics and incrementality.

06

Optimization

Continuous improvement guided by business outcomes rather than isolated campaign metrics.

OUR ADVERTISING PHILOSOPHY

Growth before vanity metrics.

A low ACOS is not automatically good. A high ROAS does not necessarily mean a marketplace business is growing efficiently.

Advertising performance is influenced by pricing, inventory, organic ranking, catalog quality, creative, reviews, fulfillment and conversion. That is why advertising at Navigas is integrated into broader marketplace management rather than sold as an isolated PPC service.

AMAZON ADVERTISING

Full-funnel Amazon media.

From launch campaigns to mature portfolio optimization, Navigas manages Amazon advertising as part of the commercial strategy behind the marketplace business.

Sponsored Ads

  • Sponsored Products
  • Sponsored Brands
  • Sponsored Display
  • Keyword strategy

Advanced Media

  • Amazon DSP
  • Amazon Marketing Cloud
  • Audience development
  • Full-funnel strategy

Economics

  • ACOS & TACOS
  • ROAS
  • Incrementality
  • Contribution margin

Growth

  • New product launches
  • Promotional support
  • Organic lift
  • Budget planning

WALMART CONNECT

Walmart media with its own strategy.

Walmart media requires its own strategy. We align Walmart Connect with assortment, WFS, promotions, pricing and marketplace operations rather than copying an Amazon playbook.

Sponsored Search

  • Sponsored Products
  • Search visibility
  • Keyword strategy
  • Campaign structure

Marketplace Alignment

  • WFS and fulfillment
  • Assortment strategy
  • Pricing alignment
  • Promotional support

Economics

  • ROAS
  • Advertising efficiency
  • Contribution margin
  • Budget planning

Growth

  • New product launches
  • Organic visibility
  • Conversion improvement
  • Incremental growth